Most SEO optimizers try to make the site attractive to search engine algorithms, not users. Such experts suggest: writing SEO texts, increasing the number of external links to your website, blogging and social networks.
The task of search engines is to give high—quality content to their users. Attempts to adapt to her algorithms for the sake of increasing positions in the issue run counter to her interests. In addition, adjusting to algorithms does not allow to improve the behavioral factors of users, such as the average page viewing time. This means that without good content, the user will not linger on the displayed page and the search engine will quickly understand this.
We recommend focusing on a content-oriented approach. It has a number of undeniable advantages: - Gives a return on all traffic sources. - It is easier to plan, as you are focused on increasing the value of your site in the eyes of the visitor. It’s easier than matching mystical algorithms. - Eliminates the risk of sanctions from search engines.
There is a popular opinion that the greater the number of links, the higher the probability of being in the top of search results. And if the positions are not growing, it is because there are not enough links. This position is similar to the stories of the rain seller. If it’s raining, then the shaman is well done, if it’s not raining, then more rituals need to be performed.