A good interface can be compared to the manners of a gentleman. Imagine that the visitor is your interlocutor. To make a positive impression, you need to follow the same rules of decency as in everyday life.
Neatness
Cleanliness is the absence of dirt. Typos, broken links, inaccessible images all make the same negative impression? as well as soiled clothes. Even if your website design is simple, try to keep it neat.
Embarrassment
The user should always understand what is going on. If he hovers the mouse over the button, then the cursor should change its appearance to pointer. This will tell the user that this button is active and can be clicked.
Each page should contain the main title, and only one. This will save the user from unnecessary moments of uncertainty.
If the user gets to a non-existent page, then the site should issue a custom 404 page, and not a standard web server page.
There should be no cyclic links on the site. Imagine a user clicks on a button, but ends up on the same page. That is, the browser tab actually reloads. Instead of receiving the expected new information, the user spends time updating the page.
Know the measure
Pages that are too heavy repel users. Try to make your pages weigh less than 120Kb. You can always load content dynamically. For example, Instagram loads new photos when scrolling down the page.
The choice of website design depends on the audience that you are trying to conquer. We have listed recommendations that are suitable for any website, regardless of the type of business. Site Alarm finds these and many other problems.