Micro-markup. Google extended snippets. Description. Tools.

Compare the following snippets:

This is an extended spinet of recipes. There are more than 20 different types of such snippets.

If you want to look like the top block, then you need to mark up the data on your page. This method of specifying data is called Structured Data.

Markup is a way to tell a search engine a specific set of variables. For example, to display a rich snippet for a movie page, you need to specify the following data: release date, country of production, list of main roles, etc. After analyzing the markup, the search engine will be able to display a beautiful snippet.

There are 3 markup formats: Microdata, RDF, and JSON-LD. Google recommends using JSON-LD.

A description of the various types of rich snippets you can find here https://developers.google.com/search/docs/data-types/article .

You can check the correctness of the markup and several additional checks related to it in our universal service /tools/page-checker . Google also provides its own tool for checking markup https://search.google.com/structured-data/testing-tool .