New useful features for your website A lot has been said about social networks as a source of customers, but few places can find information on how to increase their effectiveness. There are also factors that directly affect the activity of users on your site. In this article we will talk about these tricks and the tools that will help you implement them.
Traffic
Social networks and messengers
When someone sends a link to your website in a messenger or posts an entry about you on their wall on social networks, these applications generate a beautiful preview. It contains a title, a description and a picture.
The more attractive this block is, the more likely it is to be clicked on. If the link to your site was sent in a personal message, then a beautiful snippet will create the right first impression.
Site Alarm will check that your snippet looks nice. For more information, see the article Meta tags for social networks. Beautiful reposts and snippets of links..
Advanced SEO
In addition to the standard search, there is a search for images and geodata. Also, search engines can display beautiful snippets for certain categories of content. To take advantage of these opportunities, you need to place a special code on the pages of your site, called markup. Site Alarm checks the availability and correctness of this data. Micro-markup. Google extended snippets. Description. Tools..
A large number of different SEO errors are also checked, such as: the correctness and completeness of the site map, the presence of basic elements of SEO optimization, the absence of grammatical errors in the most sensitive SEO tags, etc.
Integration with third-party programs and services
You’ve probably noticed various banners on the Windows start bar or large logos on the browser’s home page. There are thousands of programs that save a link to your site in their interfaces. To look presentable there, you need to make certain settings. For more information, see the article Everything you need to know about favicons.
Stimulation of activity
Speed
“In fact, 53% of visits to mobile sites stop if pages take more than three seconds to load.” — Google.
Users are used to the speed of operation provided by installed mobile applications. If your site is slower, then visitors feel uncomfortable. Ten years ago, people were not accustomed to such speed. But today your website has to fly to meet their expectations. Just make it a rule: the speed of the site should not be inferior to the speed of a similar installed mobile application.
Every extra second of page loading increases the likelihood of the user leaving. Also, delays annoy the user and make him impulsive. In this state, the user views the content superficially, without delving into details, which negatively affects the assimilation of the value proposition.
To prevent this from happening, fix the problems with page loading speed found by the Page Checker service.
Convenience
Site Alarm checks the following things:
- Adaptability to the touch screen. The elements on the mobile version of the page must be large enough to hit them with your finger.
- Responsiveness of the interface. Buttons and links should respond when the mouse cursor is hovering over them. This way the user will understand that the item is active and clickable.
- Text formatting. Large texts should be structured. This involves: headings, illustrations, tables, numbered lists, bold highlighting, etc. Without this, the page will be immediately closed.
- Integration with applications. When you click on an email or phone number on your website page, the user’s device should open the corresponding application. Also, users often use RSS feed and reading mode. Your website should support these features.
This is not a complete list of the problems we find. Our artificial intelligence takes over the routine work of quality control of your website to free up your time to generate breakthrough ideas.