For Apple devices, the delay between touching the screen and the interface response is 0.1 seconds. Android devices have a longer delay. Most people don’t notice this difference. But after prolonged use, the brain chooses Apple devices as more preferable.
Why is this happening? In real life, when we touch an object, it moves instantly. In real life, delays do not exist and the brain perceives this as normal. When we work with the graphical interface of a smartphone, any delay longer than 0.1 seconds is registered as a failure and starts the analysis process in the brain. At this moment, a person automatically thinks about the reasons for this behavior, suddenly he pressed the wrong way or pressed his finger not hard enough. This loads the brain and reduces the comfort of using the device.
The same applies to the interactivity of design. If when you hover the mouse cursor over a button, it does not change its appearance, then this does not correspond to intuitive expectations and the brain starts the analysis process.
It is necessary to exclude all reasons to distract the user’s attention from site research. Therefore, all actions must meet intuitive expectations, namely: - Buttons, links and input fields should respond to mouse hovering. And the mouse cursor should change the design to pointer. - All buttons and links should change appearance when clicked.
You can check your website for interactivity in our online service (“:hover :focus :active checker)[https://site-alarm.com/tools/responsive-interface “Free online tool to check page for interactive.”].