Lessons
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Introduction
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SEO
- Snippet's clickability in search engines
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Indexing
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Headings H1-H6
Images have the "alt" attribute.
The Title attribute of links
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Speed
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Reduce the number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Configure the server
- Speed up the display of the first content
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Reduce the size of graphic files
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Minification of the embedded JavaScript code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
The total size of all images on the page
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
- Server performance
- Fix the locks
- Reduce the amount of code
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Reduce the number of network requests
- Mobile adaptation
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Software errors
- Code
- Mail operation
- Availability
- Server Settings
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Convenience
- Text readability
- Interface
- Visual defects
- Interaction with other programs
- Image Favicon
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Vulnerabilities
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party services
HTML Validation
Errors in the HTML code can lead to damage to the appearance of the site and interactive functions. It is also more difficult for programmers to work with poor-quality HTML code. Developing and debugging new features will take more time in the future.
We only check for really relevant errors. [Popular service](https://validator.w3.org /) from the W3C (the organization that publishes standards for the entire Internet) does a lot of redundant and of little use checks. The task of this service is to check the code for academic compliance with HTML specifications. Browsers are able to fix various minor errors on their own, so it’s unprofitable to waste time on them.
We check:
- Whether the
<html>tag has thelangattribute and whether it is correct. Helps various programs to determine the language of the site. - Correctness of the ID attribute of the elements: format, absence of duplicates, presence of a value. This attribute plays a key role when implementing interactive functions using JavaScript.
- Whether the
<head>tag has content. - Closing tags for elements.
- Correctness of the `autocomplete’ attribute.
- Correctness of the ‘as
attribute in the` tag. - Correctness of the ‘hreflang` attribute.
- The presence of a tag frame
<code>with the `
<
pre>tag.
- Using the meta tagshttp-equiv=refresh,http-equiv=content-typeandcharsetin addition to or instead of the corresponding HTTP headers.
- Specifying the 'width and height attributes for the <img>' tags. Instead, you need to use CSS, since it allows you to set the image size for any screen width. The 'width and height attributes set the same image size for all screens.
- Correctness of meta tags of favicons <link rel=icon>, <link rel=apple-touch-icon>, <link rel=apple-touch-icon-precomposed>, <meta name=msapplication-config>, <link rel=manifest>.
- Correctness of the meta tags of DNS preloading and pre-connection <link rel=dns-prefetch>, <link rel=reconnect>.
- Correctness of <doctype>.
- Correctness of the <meta name=viewport> meta tag.