Lessons
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Introduction
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SEO
- Snippet's clickability in search engines
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Indexing
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Headings H1-H6
Images have the "alt" attribute.
The Title attribute of links
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Speed
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Reduce the number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Configure the server
- Speed up the display of the first content
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Reduce the size of graphic files
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Minification of the embedded JavaScript code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
The total size of all images on the page
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
- Server performance
- Fix the locks
- Reduce the amount of code
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Reduce the number of network requests
- Mobile adaptation
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Software errors
- Code
- Mail operation
- Availability
- Server Settings
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Convenience
- Text readability
- Interface
- Visual defects
- Interaction with other programs
- Image Favicon
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Vulnerabilities
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party services
Splitting the page into HTML5 sections
The HTML5 standard requires splitting the page into sections. Tags are used for this:
- shows the main content of the page. The part that is unique to the page.
<
Content
header> - page title. Contains the logo and navigation. Located at the top of the page.
<
footer> - the basement of the page. Contains the logo and navigation. Located at the bottom of the page.
This helps search engines to better understand the page, highlighting the key content, as well as better structure the data inside.
Many people use the reading mode in the browser and even install special plug-ins. The audio text playback function is also in demand. For these modes to work correctly, mark up your page with these tags.
There are also additional tags:
<
section> - highlights the logical block of the document in the same way as the H1-H6 headers do.
<
article> - selects an independent block of text on the page: article, news, user comment. It’s good for them to share the news feed or comment entries.
<
aside> - highlights third-party content that is not related to the main one: widgets you recently watched, block menu and product filters, ad blocks.