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hreflang tag

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hreflang tag

The ‘` tag is used to help search engines navigate in different language versions of pages. Thus, users will receive exactly the language version that suits them.

An example of using hreflang:

<link rel="alternate" hreflang="ru"
href="https://ru.example.com/page.html" />
<link rel="alternate" hreflang="en"
href="https://en.example.com/page.html" />
<link rel="alternate" hreflang="x-default"
href="https://www.example.com/" />

For all pages that don’t have their own language version, you can show the default version. To do this, add the x-default attribute to one of the hreflang tags.

Here are the basic rules for specifying hreflang:

  • There must be at least 2 of them.
  • The link must contain the site domain.
  • Filled in the rel, hreflang, and href attributes.
  • Presence of the canonical tag.
  • The hreflang attribute must contain 1 or 2 values: language code and region code. For example, ru or ru-RU.

An article with detailed instructions available here.

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