Validation microdata Google

Markup will tell search engines as much useful information as possible in a structured form. No matter how good search engines are, they cannot determine the purpose and ownership of information. For example, when a search engine sees the date, it won’t be able to figure out what it is: the date the page was updated, the date the product was manufactured, or maybe it’s the date the product review was published. Micro-markup helps to clearly define what this or that information is. This helps search engines better understand the content of the site, which is why they often show you for low-frequency queries.

The top snippet link location shows a beautiful hierarchy of sections. This is done using BreadcrumbList markup. The bottom one shows just a link.

Here are some recommendations to follow:

All pages, except the main one, must have BreadcrumbList markup. It helps search engines to index the site.
All pages must have WebPage markup. It provides key information about your site, used by Google.
Enter information about your company using the Organization schema or its subsidiaries on each page.
There are special micro-markup formats for products, recipes, movies, and other types of information materials. For such pages, search engines display information in special graphic blocks. Read more about them you can read in the documentation Yandex, and Google.
If the scheme assumes a large amount of text, then use the Microdata format. If not, use JSON-D.
Refrain from using the RDF markup format. It is only supported by Google. Microdata and JSON-D formats are supported by both Yandex and Google.
It is better to replace outdated vCard and hRecipe microformats with Organization and Recipe microformats.

google validator does not see the erroneous value content=”3” instead of content=”2” the second item has bread crumbs. It is better to check the markup with us.

We check the following markup schemes. Implement the maximum from this list on your site:

Organization. Yandex, Google + 1, Google 2.
Bread crumbs. Yandex, Google.
Programs.Yandex, Google.
Abstracts. Yandex.
Article. Google.
Recipes. Yandex, Google.
Goods. Yandex 1, Yandex 2, Google.
Product catalog. Yandex.
The movie. Yandex, Google.
Video. Google.
Images. Yandex, Google.
Vacancies. Google.
Frequently Asked questions. Google
Forum. Google

The following are unsupported schemes due to their irrelevance (not supported in Russia or there is a more modern alternative) or narrow specialization (no more than 10 sites need such schemes).

Actions with the book. Google. Available only to suppliers with a wide range of books.
Carousel. Google. They are used for highly specialized businesses such as course aggregators, movie reviews, recipe catalogues, and restaurant aggregators. Such sites must undergo manual moderation by Google before information from them will be used in rich snippets.
Course information. Google 1, Google 2. A rare business. There are no more than 10 sites in Russia that sell courses en masse.
A set of data. Google. Almost no business in Russia.
A question about the curriculum. Google. It’s hard to find a website that specializes in this.
Employer rating. Google. Only for job search sites. There are only 4 of them.
Estimated salary. Google. Only for job search sites. There are only 4 of them.
Fact-checking. Google. It’s hard to find a website that specializes in this.
Home classes. Google. The share of SEO traffic from rich snippets in this niche is insignificant.
Mathematical service. Google. A very specific business.
A practical task. Google. The share of SEO traffic from rich snippets in this niche is insignificant.
Profile page. Google. It is relevant for social networks, of which there are 2 pieces.
Feedback. Google. Pre-moderation from Google is required.
Voiced text. Google. A rarely used feature.
Special messages. Google. A rarely used feature.
Subscriptions and paid content. Google. Not supported in Russia.
Holiday accommodation. Google. Relevant only for housing aggregator sites.
Assortment of cars. Google. Not supported in Russia.
Questions and answers. Google. No more than 5 sites specialize in this.
An event. Google. Not supported in Russia.
Products, as an aggregator of product reviews, when the Review or aggregating properties are specified. Google.
hCard. Yandex. There is a more advanced markup format organization.
hRecipe. Yandex. There is a more advanced markup format recipes.

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