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Validation of semantic markup Yandex and Google

Lessons

Validation of semantic markup Yandex and Google

Semantic markup will tell search engines a maximum of useful information in a structured form. No matter how good search engines are, they cannot determine the purpose and ownership of information. For example, when a search engine sees the date, it won’t be able to figure out what it is: the date the page was updated, the date the product was manufactured, or maybe it’s the date the product review was published. Semantic markup helps to clearly define what this or that information is. This helps search engines better understand the content of the site, which is why they often show you for low-frequency queries.

google validator does not see the erroneous value content=
google validator does not see the erroneous value content=”3” instead of content=”2” the second item has bread crumbs. It is better to check the semantic markup with us.

We are checking the following Semantic markup schemes. Implement the maximum from this list on your site:

The following are unsupported schemes due to their irrelevance (not supported in Russia or there is a more modern alternative) or narrow specialization (no more than 10 sites need such schemes).

  • Actions with the book. Google. Available only to suppliers with a wide range of books.
  • Carousel. Google. They are used for highly specialized businesses such as course aggregators, movie reviews, recipe catalogues, and restaurant aggregators. Such sites must be manually moderated by Google before the information from them will be used in rich snippets.
  • Information about the course. Google 1, Google 2. A rare business. There are no more than 10 sites in Russia that sell courses en masse.
  • A set of data. Google. Almost no business in Russia.
  • A question about the curriculum. Google. It’s hard to find a website that specializes in this.
  • Employer rating. Google. Only for job search sites. There are only 4 of them.
  • Estimated salary. Google. Only for job search sites. There are only 4 of them.
  • Fact-checking. [Google](https://developers.google.com/search/docs/appearance/structured-data/factcheck ?hl=ru). It’s hard to find a website that specializes in this.
  • Home classes. Google. The share of SEO traffic from rich snippets in this niche is insignificant.
  • Mathematical service. Google. A very specific business.
  • A practical task. [Google](https://developers.google.com/search/docs/appearance/structured-data/practice-problems ?hl=ru). The share of SEO traffic from rich snippets in this niche is insignificant.
  • Profile page. [Google](https://developers.google.com/search/docs/appearance/structured-data/profile-page ?hl=ru). It is relevant for social networks, of which there are 2 pieces.
  • Feedback. Google. Pre-moderation from Google is required.
  • Voiced text. Google. A rarely used feature.
  • Special messages. Гугл. A rarely used feature.
  • Subscriptions and paid content. Гугл. Not supported in Russia.
  • Holiday accommodation. Google. Relevant only for housing aggregator sites.
  • Assortment of cars. Google. Not supported in Russia.
  • Questions and answers. Google. No more than 5 sites specialize in this.
  • An event. Google. Not supported in Russia.
  • Products, as an aggregator of product reviews, when the Review or aggregating properties are specified. Google.
  • hCard. Yandex. There is a more advanced semantic markup format [organization] (https://yandex.ru/support/webmaster/supported-schemas/address-organization.html ).
  • hRecipe. Yandex. There is a more advanced semantic markup format [recipes] (https://yandex.ru/support/webmaster/supported-schemas/recipe.html ).

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