Lessons
-
Introduction
-
SEO
- Snippet's clickability in search engines
-
Indexing
-
Headings H1-H6
Images have the "alt" attribute.
The Title attribute of links
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
-
Speed
-
Reduce the number of network requests
-
An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Configure the server
- Speed up the display of the first content
-
Reduce the size of graphic files
-
Minification of the embedded JavaScript code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
The total size of all images on the page
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
-
Server performance
-
HTML code generation time
Optimal time to download files from the server
Time to download files from the server under load
- Fix the locks
- Reduce the amount of code
-
Reduce the number of network requests
- Mobile adaptation
-
Software errors
- Code
- Mail operation
- Availability
- Server Settings
-
Convenience
- Text readability
- Interface
- Visual defects
- Interaction with other programs
- Image Favicon
-
Vulnerabilities
- Code
-
Server Settings
-
Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party services
Optimal time to download files from the server
The server response time is the period from sending the request to receiving the first bytes of information. The site page consists of dozens of files. A long server response to a request to download content slows down the site.
If the delay in processing the request is periodic, then the problem is high load. The current server resources are not enough to serve all users at peak load.
You can speed up the server’s return of files in the following ways:
- Use HTTP2.
- To prevent the server from compressing the file every time before giving it to the user, use pre-gzip compression or caching of compressed files. So, once compressed text files will not require repeated processing, which will greatly save computing resources.
- Reduce the size of headlines. Cookies are sent at every request. By reducing them, you will reduce the size of the data transmitted over the network.
- Use a faster Nginx web server.
- Check that service procedures like “Keep-Alive”, SSL handshakes, caching headers are configured correctly. Make sure that the connection to the server is established 1 time and does not reset after downloading each file.
An example demonstrating the change in page load time depending on the delay in downloading files:
Demonstration
PHP code
HTML code
<?php
if(isset($_GET['t'])) {
switch($_GET['delay'] ?? '') {
case 1:
usleep(100000);
break;
case 2:
usleep(200000);
break;
default:
break;
}
header('Content-Type: image/jpeg');
echo file_get_contents('photo.jpg');
die;
}
$mode = $_GET['mode'] ?? '';
?><!DOCTYPE html>
<html>
<head>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<style>
.product-grid {
display: grid;
grid-template-columns: 1fr 1fr 1fr 1fr;
font-size: 20px
}
.product-grid img {
width: 100%;
}
.product-grid .product {
position: relative;
}
.product-grid .time {
position: absolute;
left: 5px;
top: 5px;
background-color: #fff;
padding: 1px 4px;
}
.btn {
color: #000;
display: inline-block;
margin-bottom: 5px;
text-decoration: none;
padding: 5px 10px;
border: 1px solid #000;
border-radius: 5px;
}
.btn:hover {
background-color: #ddd;
}
.btn.active {
background-color: #000;
color: #fff;
}
</style>
<script>
// Функция, которая добавляет на изображение время окончания загрузки
function endLoading(el) {
var time = performance.now()/1000;
el.parentNode.insertAdjacentHTML("beforeend", '<div class="time">'+time+' с</div>');
}
window.addEventListener("load", (event) => {
document.querySelector('#page-load').innerHTML = 'Страница загрузилась (событие window.onload) за <b>'+(performance.now()/1000)+'с</b>.';
});
</script>
</head>
<body style="font-family: sans-serif;">
Режим: <a class="btn <?=$mode === '' ? 'active' : ''?>" href="./over_time.php">Файлы загружаются без задержки</a> <a class="btn <?=$mode === '1' ? 'active' : ''?>" href="./over_time.php?mode=1">Задержка 0.1 секунды</a> <a class="btn <?=$mode === '2' ? 'active' : ''?>" href="./over_time.php?mode=2">Задержка 0.2 секунды</a>
<p id="page-load">Тут отобразится время загрузки страницы (вызова события window.onload)</p>
<div class="product-grid">
<?php for($i = 0; $i < 20;++$i) { ?>
<div class="product">
<img src="./over_time.php?t=<?=microtime(true)+$i?>&delay=<?=$mode?>" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<?php } ?>
</div>
</body>
</html>
<!DOCTYPE html>
<html>
<head>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<style>
.product-grid {
display: grid;
grid-template-columns: 1fr 1fr 1fr 1fr;
font-size: 20px
}
.product-grid img {
width: 100%;
}
.product-grid .product {
position: relative;
}
.product-grid .time {
position: absolute;
left: 5px;
top: 5px;
background-color: #fff;
padding: 1px 4px;
}
.btn {
color: #000;
display: inline-block;
margin-bottom: 5px;
text-decoration: none;
padding: 5px 10px;
border: 1px solid #000;
border-radius: 5px;
}
.btn:hover {
background-color: #ddd;
}
.btn.active {
background-color: #000;
color: #fff;
}
</style>
<script>
// Функция, которая добавляет на изображение время окончания загрузки
function endLoading(el) {
var time = performance.now()/1000;
el.parentNode.insertAdjacentHTML("beforeend", '<div class="time">'+time+' с</div>');
}
window.addEventListener("load", (event) => {
document.querySelector('#page-load').innerHTML = 'Страница загрузилась (событие window.onload) за <b>'+(performance.now()/1000)+'с</b>.';
});
</script>
</head>
<body style="font-family: sans-serif;">
Режим: <a class="btn active" href="./over_time.php">Файлы загружаются без задержки</a> <a class="btn " href="./over_time.php?mode=1">Задержка 0.1 секунды</a> <a class="btn " href="./over_time.php?mode=2">Задержка 0.2 секунды</a>
<p id="page-load">Тут отобразится время загрузки страницы (вызова события window.onload)</p>
<div class="product-grid">
<div class="product">
<img src="./over_time.php?t=1772868417.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868418.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868419.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868420.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868421.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868422.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868423.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868424.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868425.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868426.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868427.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868428.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868429.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868430.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868431.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868432.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868433.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868434.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868435.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
<div class="product">
<img src="./over_time.php?t=1772868436.3327&delay=" onload="endLoading(this)" /><br />
Товар 1<br />
1000 руб.
</div>
</div>
</body>
</html>