Snippets of the site when sending links in social networks and instant messengers

Lessons

Snippets of the site when sending links in social networks and instant messengers

Links sent in social network chats or instant messengers are supplemented with a small explanatory block. It’s called a snippet. This block affects the first impression of your site. Taking a little time to set it up, you will create a positive impression of yourself, even before the user clicks on the link.

Horizontal photos will be cropped in the telegram, like the tablet photo in the second link. So make them vertical or square.

Social networks and instant messengers have different requirements for titles and illustrations.

List of tags for managing snippets in instant messengers: language-html // Open Graph // Type - always specify website <meta property="og:type" content="website" /> // Snippet header <meta property="og:title" content="Title text" /> // Snippet description <meta property="og:description" content="Snippet description" /> // Preview image. We recommend the size 1200×800. <meta property="og:image" content="https://example.com/image1200х630.png " /> // Canonical link to the page <meta property="og:url" content="http://example.com/page.html " /> // Site name <meta property="og:site_name" content="Site name" />

Article with a detailed description of all tags.

According to research, if the length of the post is more than 80 characters, the number of interactions decreases by {$const_reduce_social_engagement_for_long_post_link}. The same applies to snippets, because they have the same format and content as a post on social networks and instant messengers. To make the text with the description read, make it brief.

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