Lessons

Snippets of the site when sending links in social networks and instant messengers

Links sent in social network chats or instant messengers are supplemented with a small explanatory block. It’s called a snippet. This block affects the first impression of your site. By taking a little time to set it up, you will increase the rating of your brand in the eyes of users.

Social networks and instant messengers have different requirements for titles and illustrations.

According to research, if the length of the post is more than 80 characters, the number of interactions decreases by {$const_reduce_social_engagement_for_long_post_link}. The same goes for snippets. Therefore, you should leave the description tag empty, but do not delete it at all. Otherwise, social networks will take additional text from other places.

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