Lessons
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Introduction
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SEO
- Snippet's clickability in search engines
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Indexing
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Headings H1-H6
Images have the "alt" attribute.
The Title attribute of links
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Speed
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Reduce the number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Configure the server
- Speed up the display of the first content
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Reduce the size of graphic files
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Minification of the embedded JavaScript code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
The total size of all images on the page
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
- Server performance
- Fix the locks
- Reduce the amount of code
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Reduce the number of network requests
- Mobile adaptation
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Software errors
- Code
- Mail operation
- Availability
- Server Settings
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Convenience
- Text readability
- Interface
- Visual defects
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Interaction with other programs
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Splitting the page into HTML5 sections
Phones without a clickable link to start a call quickly
Links for Email addresses
Snippets of the site when sending links in social networks and instant messengers
List of scanned links
Annoying pop-up messages without the user's knowledge
- Image Favicon
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Vulnerabilities
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party services
Annoying pop-up messages without the user's knowledge
Self-pop-up windows reduce user comfort. They have to be distracted, closed and refocused on studying the site. Try to show such windows not immediately, but after a while, when the user is interested in the site and is ready to make a decision about the target action.
The request window for sending push notifications to the browser is one of the most frequent pop-up windows.
There are the following pop-ups:
- JavaScript functions: alert(), confirm(), promt(). These are standard windows that appear in the center of the screen.
- Browser windows asking you to grant permissions to the browser’s API functions: geolocation, camera, microphone, sending notifications, etc.
- HTML banners with promotions and other information called using JavaScript.
If such windows appear immediately after the page is loaded, they cause discomfort to users and reduce trust in the site.