Lessons
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Introduction
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SEO
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Snippet's clickability in search engines
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Description Meta Tag
Title tag
Spelling errors in the title or meta tags
Content of the Title Title
Brand name in the Title header
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Indexing
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Headings H1-H6
Images have the "alt" attribute.
The Title attribute of links
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Snippet's clickability in search engines
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Speed
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Reduce the number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Configure the server
- Speed up the display of the first content
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Reduce the size of graphic files
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Minification of the embedded JavaScript code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
The total size of all images on the page
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
- Server performance
- Fix the locks
- Reduce the amount of code
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Reduce the number of network requests
- Mobile adaptation
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Software errors
- Code
- Mail operation
- Availability
- Server Settings
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Convenience
- Text readability
- Interface
- Visual defects
- Interaction with other programs
- Image Favicon
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Vulnerabilities
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party services
Spelling errors in the title or meta tags
The ‘
Output at the top with a corrected typo, at the bottom with a typo. As you can see, the output is diametrically different. Hoping to get into the search engine results with a typo in the title is useless.
It is extremely important to correct all spelling errors. Otherwise, you will simply be excluded from the results of the issue. Search engines will show a site with spelling errors only if the user makes a typo himself and refuses to auto-correct the request.
Only when clicking on “Search instead” will the user launch a search for a query with a typo.
Even if the typo is not in the keyword, but in another place, it will still greatly reduce your chances of being in the issue because:
- Search engines perceive sites with typos as low-quality sites. They try to show such sites last.
- Users perceive sites with typos as suspicious. Therefore, the CTR of the issue snippet drops, which, in turn, lowers the site’s position.
- A typo can distort the meaning of the phrase, and search engines will not be able to correctly determine the purpose of the page.