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Using markup

Lessons

Using markup

Here are some recommendations to follow:

  • All pages, except the main one, should have BreadcrumbList markup. It helps search engines to index the site.
  • Enter information about your company using the Organization schema or its subsidiary schemas on each page.
  • There are special micro-markup formats for products, recipes, movies and other types of information materials. For such pages, search engines display information in special graphic blocks. Read more about them you can read in the documentation Yandex, and Google.
  • If the scheme assumes a large amount of text, then use the Microdata format. If not, use JSON-D.
  • Refrain from using the RDF markup format. It is supported only by Google. Microdata and JSON-D formats are supported by both Yandex and Google.
  • It is better to replace outdated vCard and hRecipe microformats with Organization and Recipe microformats.
◀  The site map file Validation microresonator Yandex and Google  ▶
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