The page links to itself. Cyclic references.

If a user clicks on a link and the same page he was on is reopened, then such a link is called cyclic. Their use confuses the user, causes negative emotions. It becomes more difficult to keep him on the site and more difficult to convert him into a client.

A classic example of a cyclic link: an open product category is an active link.

Cyclic links are corrected quickly, and they take not only 5-10 seconds of the user’s time, but also his loyalty.

Not only cyclic links should be avoided, but also useless links. Visiting useless pages increases the likelihood of a visitor leaving the site.

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