Lessons

The "title" attribute of links

Links are set in the code with the <a> tag. In addition to the “href” attribute, which specifies the URL, it may contain the “title” attribute.

These parts make up the tag <a>.
These parts make up the tag <a>.

SEO experts in the course of experiments came to the conclusion that the “title” attribute does not affect the ranking. Search engines prefer to analyze the anchor of the link and the content of the page to which the link leads, instead of the “title” attribute. Since the destination page is more informative, informative and trusting.

Filling in this attribute makes sense in 2 cases:

  1. Anchor links are not informative. For example, it consists of “here”, “here”, “more details”.
  2. The link contains an image. Then the link will be regarded as a description of the image.

Read also:

  1. Research article about the impact of the title attribute on ranking. It examines both the official publications of search engines and the opinion of the CEO community.
  2. Discussion about utility title on a popular foreign forum, which ended in 2013 with the conclusion that the title attribute is ignored by search engines.
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