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The "title" attribute of links

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The "title" attribute of links

Links are set in the code with the <a> tag. In addition to the “href” attribute, which specifies the URL, it may contain the “title” attribute.

These parts make up the tag <a>.
These parts make up the tag <a>.

SEO experts in the course of experiments, came to the conclusion that the attribute “title” does not affect the ranking. Search engines prefer to analyze the anchor of the link and the content of the page to which the link leads, instead of the content of the “title” attribute. Since the destination page is more informative, informative and trusting. Here are the links to the research:

  1. Research article about the impact of the title attribute on ranking. It examines both the official publications of search engines and the opinion of the SEO community.
  2. Discussion about utility title on a popular foreign forum, which ended in 2013 with the conclusion that the title attribute is ignored by search engines.

It makes sense to fill in this attribute in the following cases:

  1. The link contains an image. Then the link will be regarded as a description of the image.
  2. The link leads to a file that search engines cannot analyze. For example, a zip archive or a CSV file.
  3. Anchor links are not informative. For example, it consists of “here”, “here”, “more details” or is empty (for example, when a button with an icon without text is made). So users will be able to hover over the link and see a hint in the lower left corner of the screen. This will make the interface more convenient, but it does not affect SEO in any way.

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