Title Title

The Title title is used as a title in snippets of search engine results. The clickability of this snippet and the amount of traffic from search engines depend on it for key images.

Here is a list of errors that are often made when writing a header and checked by our service:

Checking the width of the text in pixels. If the title is too long, it will be automatically shortened on the search engine results page, and an ellipsis will be added at the end.
Similarity to the description. The text in the description meta tag should complement the title, not repeat it.
Similar to H1. The Title title is written for search engines, and H1 for the site visitor. That is, Title is optimized for a robot, and H1 is optimized for human perception. Therefore, they should be made different.
The presence of words from the title in the text of the page. Each word from the Title must occur at least 1 time on the page. Otherwise, the search engine may decide that the meaning of the title does not match the content of the page.
Consecutive punctuation marks. In Russian, consecutive punctuation marks are rare. Similar speech situations, such as highlighting direct speech, are best avoided in the title.
The use of inappropriate punctuation marks like {}[]. The title should be easy to read. Any specific and specialized information should be placed in the main content of the page, instead of the title.
The absence of HTML tags inside the title. Search engines and browsers use only text when displaying the title.
A lot of words in parentheses. Explanatory text is written in parentheses. It is permissible to explain one word, not a whole semantic piece. For example, in the heading “What is a data center (data center)” 1 word is explained. And the title “How to choose ultralight spinning: rod (test, build, length) and reel” is better simplified by opening or removing the contents in parentheses.
There is an opening quotation mark, but there is no closing quotation mark.
Quotation marks do not match the language. Different languages use different quotation marks. For Russian, these are quotation marks-herringbone “”.
The absence of a space before and the presence of a punctuation mark after. According to the rules of the Russian language, a space is not placed before the punctuation mark, but after it is placed.
Using caps. The text in large letters only irritates, and does not attract attention. The search engines themselves have a negative attitude when the site writes whole words and expressions in uppercase.
The number of words. The length of the title should be 7-12 words. Less is uninformative, more will not fit into the displayed width and will be cropped.
After the dot, a word with a capital letter. According to the rules of the Russian language, each sentence must begin with a capital letter.
Duplicate words. The place in the Title is scarce. Filling space with repetitive words is wasteful. Try to use the word limit more usefully than for repetitions.
At the end of the point. To save space, it is better to avoid a dot at the end of the Title.
The presence of a word in the specified language of the page. The language of the page is specified in the code like this . The title must contain at least one word of the language that is specified.
The price is indicated. It is better to specify the price using the markup. When using markup in search engine results, the price will look more noticeable and more convenient for perception. And the freed up space can be used to better advantage.
One word in a sentence. Headings of the form “Attention! Action! Buy a car.” is disliked by both users and search engines.
The particle / prefix “not”. Linguists constantly repeat that the particle and the prefix “not” are difficult to perceive. It is easier for the brain to imagine and imagine the word “cheap” than “inexpensive”.
Spam with keywords. In an attempt to deceive search engine algorithms, some SEO specialists use keyword spam techniques. But such a text has no semantic load. The title should primarily convey a value proposition.

Text analysis:

Check the emoji support. In total, there are more than 2000 official emojis. Google only supports a limited set of Emoji.
More than 3 words if you remove the water. The task of the title is to convey the essence of the value proposition. If you remove words such as “qualitatively”, “right now”, etc. Then there should be more than 2 words left to convey the key meaning of the trade offer.
Words and expressions can be shortened. If you change “wholesale” to “wholesale”, “what is it” to “what is it”, etc., then you can save space in the header, retaining all the original meaning.
Words generated by default when installing the site. The default section names like “product catalog”, “home page” should be replaced with more meaningful and attractive names.
Automatically generated partitions. When installing the site, all pages have standard names generated by the installation script, for example, “All articles on the topic”, “Search”. It is better to replace them with more meaningful and attractive titles.
Banal and obvious page names. The names of the “About” and “Contacts” pages, although they reflect the essence of the page, are too simple. They are unlikely to get into the search engine results.
Name of the CMS. When installing a site on a server, some or all pages have in their header the name of the CMS system sites, for example, Bitrix or WordPress. Use the space occupied by the names of CMS systems to better advantage.
Value judgment. There is no specificity in the expressions “inexpensive”, “cheap”, “durable”, “best price”, “high-quality”, “low prices”, “large assortment”, “fast”, “simple”. Users automatically filter out these words when reading. Search engines understand this and omit pages with such titles in search results.
Inflated promises. The expressions “instant” and “best price” are best avoided, as they are rarely true. On pages where the use of such words is justified, it is better to use more convincing speech formulations.
Informativeness. There is no semantic load in the expressions “buy on the website”, “buy in the online store”, “Page 10”. Remember that the place in the title is very valuable and you need to use it as efficiently as possible.
The use of platitudes. The expressions “with delivery”, “online payment” focus on those services that are already available on every site. That is, these expressions are unlikely to distinguish you from competitors.
Cliches. Expressions “corporate”, “we have compiled/prepared/created” are hackneyed, and no one has believed them for 15 years.
Contacts in the header. Avoid specifying a phone number, email, social network, website address in the header, as this information is simply superfluous for the header. The task of the header is to interest the user so that he goes to the site. Contact details should be indicated at the end of the page when the user is ready to convert.
Text-fish Lorem ipsum. Often, when developing, the famous text “Lorem ipsum” is used to fill in the text blocks in the design with at least something. Sometimes developers forget to remove them.

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