Lessons

Link to the main page of the site

They started linking the logo image in the site header to the main page a long time ago. Most people are used to this and often use it intuitively. They just unconsciously click on the logo, knowing that it leads to the main page.

The site header is fixed and stays in one place when scrolling the page. The user can open the main page at any time and start exploring the site again.
The site header is fixed and stays in one place when scrolling the page. The user can open the main page at any time and start exploring the site again.

If the link is missing, the user will not be able to quickly navigate to the main page. This will distract the user from exploring the site, which will reduce the conversion. He will be forced to edit the URL in the browser or look for another button to open the main page. This will cause discomfort.

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