Lessons
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Introduction
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SEO
- Snippet CTR
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Indexing
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Headings H1-H6
Images have the alt attribute.
The Title attribute of links
Splitting the page into HTML5 sections
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Speed
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Number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Caching
- Showing the first content
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File size
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Minification of CSS to reduce its volume
Server GZip compression function
Minification of the embedded JavaScript code of the page
Acceptable size of the HTML code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
Minification of JavaScript files to reduce its volume
The total size of all images on the page
Unused CSS code
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Unused JavaScript code
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
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Slow files
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HTML code generation time
Title "Keep alive"
Optimal time to download files from the server
Using the modern HTTP2 protocol to speed up the site
Adding lazy loading
Long JavaScript code execution time
Time to download files from the server under load
The server is located in the same country where the users of the site live
No requests to another country that cause page loading to be blocked
Blocking files
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Number of network requests
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Mobile adaptation
- Broken layout
- Compliance with guidelines
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Software errors
- Code
- Mail operation
- Availability
- Server software
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UX User Experience
- Text readability
- Logic and convenience of the interface
- Visual defects
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Integration with programs
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Phones without a clickable link to start a call quickly
Links for Email addresses
Manifest validation.json with a list of favicons
Snippets of the site when sending links in social networks and instant messengers
Tag for specifying a large favicon
The BrowserConfig file
Apple touch bar icon for Mackbook pro
Favicon.ico file
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Vulnerabilities
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party software
Font Optimization
Font files contain a vector description of each character and metadata. They also often contain various subtle visual settings.
That’s how fine-tuning affects font displays. All these settings are needed for designers, not for websites.
To optimize the font, you need to:
- Leave only the letters of the alphabet used on the site in the file. The font can contain more than 10 languages, but 2 will be enough for you: the language of your site and the English alphabet to display foreign names of sites, brands, and other things.
- Remove extra characters. For example, fractions, complex mathematical signs and other rarely used symbols.
- Remove all the fine-tuning embedded in the font by its author. They can’t be used on the site anyway.
- Use the woff2 format.
You can do all this in our service.
Useful materials:
- You can find out how the fine-tuning of font files works and what is affected in the service [https://fontdrop.info /](https://fontdrop.info /).
- A complete list of similar settings described here.
- Our article on font optimization.
Below is an example of how many unused characters the standard Roboto Regular font file contains:
Demonstration
PHP code
<?php
// Получаем список глифов, доступных в файле
$data = exec("fc-query --format='%{charset}\\n' Roboto-Regular.ttf", $output);
$data = array_pop($output);
$data = explode(' ', $data);
$glyphs = [];
foreach($data as $range) {
$range = explode('-', $range);
$range[1] = hexdec($range[1] ?? $range[0]);
$range[0] = hexdec($range[0]);
for($i = $range[0]; $i <= $range[1]; $i++) {
$glyphs[] = $i;
}
}
?><!DOCTYPE html>
<html>
<head>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<style>
@font-face {
font-family: 'Roboto';
src: url('./Roboto-Regular.ttf') format('truetype');
font-style: normal;
font-weight: 400;
}
body {
font-family: Roboto;
}
div {
border: 1px solid #000;
margin: 2px;
padding: 3px;
border-radius: 3px;
display: inline-block;
min-width: 20px;
text-align: center;
}
</style>
</head>
<body>
<h1>В шрифте Roboto.ttf <?=sizeof($glyphs)?> символов. Обычно используется не более 120.</h1>
<?php foreach($glyphs as $glyph) { ?>
<div>&#<?=$glyph?>;</div>
<?php } ?>
</body>
</html>