Description Meta Tag

Studies confirm that the positions of sites in search results with a completed description are [17% higher] (https://freshchalk.com/blog/150k-small-business-website-teardown-2019 ), than with empty or unusable. Pay attention to its quality filling.

Researchers found that pages with a completed description have 17% higher positions in Google search results than pages with an empty description.

Search engines can independently generate text for snippets of search results, replacing the description with them. They often do this when the page description is not filled in or is irrelevant.

A large description in 4 lines looks much more attractive than a short one in 2 lines (150-160 characters).

Here are the basic rules for making a good description:

The text must be relevant: contain keywords, match the content of the page.
Length from 160. So that the descriptor occupies at least 3 lines in the search results interface. This way your site snippet will be more visible.
The length is up to 280. A larger descriptor simply will not fit into the selected area and will be cut off.
Read easily, be euphonious and interesting. Remember, you write it for people to click on the snippet in the search results.

Tariff plans for working with the service

Learn more about pricing plans