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The "description" meta tag

Lessons

The "description" meta tag

Studies confirm that the positions of sites in search results with a completed description are [17% higher] (https://freshchalk.com/blog/150k-small-business-website-teardown-2019 ), than with empty or unusable. Pay attention to its quality filling.

Researchers found that pages with a completed description have 17% higher positions in Google search results than pages with an empty description.
Researchers found that pages with a completed description have 17% higher positions in Google search results than pages with an empty description.

Search engines can independently generate text for snippets of search results, replacing the description with them. They often do this when the page description is not filled in or is irrelevant.

Here are the basic rules for making a good description:

  1. The text must be relevant: contain keywords, match the content of the page.
  2. Length up to 150-160.
  3. Easy to read, be euphonious and interesting. Remember, you write it for people to click on the snippet in the search results.

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