Lessons
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Introduction
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SEO
- Snippet's clickability in search engines
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Indexing
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Headings H1-H6
Images have the "alt" attribute.
The Title attribute of links
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Speed
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Number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Server Settings
- Showing the first content
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Size of graphic files
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Minification of the embedded JavaScript code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
The total size of all images on the page
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
- Server performance
- Blockages
- The amount of code
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Number of network requests
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Mobile adaptation
- Broken layout
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Convenience
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Finger friendly
Blurry images
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Software errors
- Code
- Mail operation
- Availability
- Server Settings
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Convenience
- Text readability
- Interface
- Visual defects
- Interaction with other programs
- Image Favicon
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Vulnerabilities
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party services
Blurry images
Blurred, pixelated and simply poor-quality images will greatly damage the impression of the site. Use large enough image files to make them look high-quality.
The appropriate image resolution depends on the size of the displayed area and the DPR of the screen. For example, if on a Full-HD monitor the picture is displayed in the area of 300×400 pixels, then for an Ultra-HD monitor you need to use a picture 2 times larger. Despite the fact that the site is displayed the same on both screens, Ultra-HD has a DPR of 2. That is, for each nominal pixel there are 2 real pixels of the monitor.
On mobile devices, the nominal page size can be 360 pixels, and the real screen resolution is 1080 pixels. Which corresponds to DPR equal to 3.
Mobile device screens can have a resolution of 360 to 424 pixels and a DPR of 2 to 4.5. That is, some mobile devices can display a picture of 424×4.5=1908 pixels. But such a picture will be very heavy and will greatly slow down the loading of the page.
We recommend focusing on the screen size of 414 pixels and DPR 2. This screen size is more than 95% of the screens of phone devices, and DPR is the optimal compromise between picture quality and site loading speed. We optimize the image for the following screens:
- Ultra-HD - 3840×2160 pixels.
- Full-HD - 1920×1080 pixels.
- HD - 1376×768 pixels.
- The phone is vertical - 414×896 pixels.
- The phone is horizontal - 896×414 pixels.
- The tablet is vertical - 768×1024 pixels.
- The tablet is horizontal - 1024×768 pixels.
Here is the code that uses the image of the desired size depending on the screen size:
“language-html
