Lessons
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Introduction
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SEO
- Snippet CTR
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Indexing
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Headings H1-H6
Images have the alt attribute.
The Title attribute of links
Splitting the page into HTML5 sections
Content robots.txt
Duplicate "title"
Duplicate "description"
Human-understandable name of the picture
Rules for formatting text on a page
Micro-markup format requirements and recommendations
Validation microdata Google
Human-friendly link format
Errors in Robots.txt
The content of the site map
The site map file
Link formatting requirements
Hreflang tag
"canonical" tag
Spelling of interactive interface elements
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Content quality
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Stop words in the text
Scope and content
Linking
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Speed
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Number of network requests
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An overabundance of small pictures
Grouping CSS files
Grouping JavaScript files
An overabundance of font files
Redirects when uploading files
Availability of end-to-end CSS, JS files
Uploading duplicate files
Using JavaScript facades
Redirecting JavaScript code
Redirect from/to www version
Using sprite technology
The video player is connected correctly
- General assessment
- Caching
- Showing the first content
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File size
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Minification of CSS to reduce its volume
Server GZip compression function
Minification of the embedded JavaScript code of the page
Acceptable size of the HTML code of the page
Minification of the embedded CSS code of the page
Minification of images without loss of quality
Minification of JavaScript files to reduce its volume
The total size of all images on the page
Unused CSS code
Font Optimization
An overabundance of monochrome icons
The presence of a monochrome font
Data optimization:Image URLs
Animated image format MP4, WEBM, SVG instead of GIF and WEBP
Unused JavaScript code
Cropping monophonic fields in images
Using the WebP format in images
Too high-quality images without using compression
Suitable video bitrate
Excessively large images
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Slow files
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HTML code generation time
Title "Keep alive"
Optimal time to download files from the server
Using the modern HTTP2 protocol to speed up the site
Adding lazy loading
Long JavaScript code execution time
Time to download files from the server under load
The server is located in the same country where the users of the site live
No requests to another country that cause page loading to be blocked
Blocking files
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Number of network requests
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Mobile adaptation
- Broken layout
- Compliance with guidelines
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Bugs
- Code
- Mail operation
- Availability
- Server software
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UX
- Text readability
- Logic and convenience of the interface
- Visual defects
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Integration with programs
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Phones without a clickable link to start a call quickly
Links for Email addresses
Manifest validation.json with a list of favicons
Snippets of the site when sending links in social networks and instant messengers
Tag for specifying a large favicon
The BrowserConfig file
Apple touch bar icon for Mackbook pro
Favicon.ico file
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Security
- Code
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Server Settings
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Uploading all page files via HTTPS
Strict-https header for increased security
Private access to service files
Encrypted IPv6 connection
Enabled error display in the north
SSL certificate validity
HTTPS Availability
Redirects to protected
Vulnerabilities of a secure SSL connection
HTTP headers for increased security
- Third-party software
Scope and content
Users stopped going to sites for simple reference queries, with the advent of neural network answers in search engines and short answer blocks. Queries “how much to cook an egg”, “what body temperature is the norm”, “vodokanal phone” stopped bringing traffic. Users began to satisfy their request directly on the search engine results page.
Research confirms that the search results are dominated by longrides with an average of 1,500 words.
Therefore, pages with a small amount of content in most cases are doomed to fail in SEO. Therefore:
- Write a lot of useful and informative text, strive to fully disclose the topic and share useful nuances.
- Provide the page with photos, lists, tables, videos, code examples so that the user does not get bored while reading. Media materials will give a positive signal to search engines.
- Structure your content: separate the text with headings and paragraphs. A diaper of solid text will quickly bore the user.
To get SEO traffic, you need to satisfy the user’s request better than others, even better than neural network answers in search engines.
Tariff plans for working with the service
Service test
One-time verification
Subscription
Additional pages
Additional pages for the Subscription plan.
Adding funds via your merchant profile.
The price ranges from 0.3₽ to 3₽ per page, depending on the active subscription.